Freelance Marketing Manager & Outsourced Marketing Service for B2B Businesses
‘The One-Day-A-Week Marketing Manager’
Marketing should do more than keep you visible. It should help you win business.
My name is Emma and I’m a freelance marketing manager. I help ambitious B2B businesses grow by acting as an outsourced senior marketing partner. I bring marketing leadership and hands-on delivery to help you stand out, win better clients and be more profitable.
I help businesses go from plateauing to faster growth and easier BD through customer-focussed, budget-smart, strategic marketing.
I focus on three key areas:
Lead generation & conversion
Improving marketing positioning & messaging
Building reputation and credibility
I have more than 24 years’ experience in devising robust, budget-focussed marketing and PR strategies and delivering the work that brings them to life.
Why my one-day-a-week model for outsourcing works
Marketing only works when it’s clever, commercially-focussed and consistent.
My one-day-a-week model is designed for businesses that need senior-level outsourced marketing leadership and quality tactical delivery on an ongoing basis, but don’t want the cost of a full-time senior hire.
I’ll help you to:
Stand out from competitors
Generate & convert more of the right kind of leads
Build your brand's profile & enhance your reputation
With 24+ years’ strategic and tactical marketing experience, you’ll get high-quality marketing activity delivered quickly and consistently without wasted time or effort.
Working with me also means your marketing won’t stall between bursts of activity, it’ll build steadily over time.
Who I work with
In the past, I’ve worked with a wide range of brands like Specsavers, easyJet, Panasonic, M&S, Lambert Smith Hampton and Daisy Group. These days, I prefer to work with B2B businesses that know that they could be growing faster but have no dedicated marketing support, or only junior level in-house marketing support.
While I’m happy to work with any ambitious B2B business, I have more experience in:
You may be doing lots of marketing activity but not seeing enough commercial benefit from it, or lacking in internal resource or experience to do continuous marketing activity that you know would speed up your business growth – whatever the case, I can help.
If your company feels like it’s plateauing or not growing fast enough, I’ll help you sharpen up your strategy and messaging, by acting as your freelance marketing manager. I can work alone or support your existing marketing staff.
How I Can Help
Strategic marketing & competitive advantage consultancy
This is a three-step process that
- makes it clearer why potential clients should want to work with your business
- gets everyone in your business on the same page about what you should be saying and why
- communicates your competitive advantage/USP to your target clients more effectively.
By making the benefits of working with you clearer, you’ll find it easier to generate more quality leads and convert them.
Ongoing outsourced marketing & PR support
I will act as your freelance marketing manager and help you implement changes from the consultancy process, and generally improve your marketing outputs and results. This involves a range of key complementary marketing disciplines as part of a single predictable monthly fee – all commonly used by SMEs because they don’t require a huge advertising budget to deliver great results (if they’re done properly).
NB: You can use all or just one of the marketing services, for example if you already have an in-house marketer who needs additional support with strategic marketing, or things like SEO, PR or copywriting.
Emma Radcliffe is the full marketing package and is extremely capable at everything from digital marketing to PR, branding and business development. I've learned a lot from working with her.
Tim Sell
Operations Lead, XpertRule
What my ongoing marketing & PR support service includes:
Digital marketing
- SEO (search engine optimisation)
- PPC (pay per click advertising)
- CRO (conversion rate optimisation)
PR
- Media relations/SEO link building
- Social media
- Award submissions
Marketing strategy
- Audience & market analysis
- Goals & messaging
- Channels & measurement
Brand
- Positioning
- Identity
- Awareness
Content
- Sales collateral
- Case studies
- White papers
Campaign delivery
- Messaging & creative
- Channel selection & execution
- Measurement & optimisation
Why outsource your marketing/PR?
Choosing to outsource your marketing/PR can feel like a fairly big step for some businesses, but few of those that take the decision to outsource, regret it.
For many businesses, it can be hard to see the wood for the trees, and an external advisor brings a fresh perspective to improving your marketing and sales.
For businesses with a small marketing team, it can feel like a constant uphill battle to get the required amount of work done. An outsourced marketing manager can offer more than just an extra pair of hands. They can give clear experience-based strategic direction and can also be relied upon to deliver work to an excellent standard.
If the people/person doing your in-house marketing has less than 10 years’ experience, then it’s likely they’ll still be ‘learning the ropes’ and could make costly mistakes. An outsourced marketing manager can offer strategic advice and coaching to help them improve the quality of their work/outputs.
Maybe you don’t have a dedicated member of staff at all and have a couple of team members taking on marketing responsibilities intermittently alongside other roles. Unfortunately, this usually leads to inconsistent efforts, unpolished activity and outputs, and a lack of clear strategy. An outsourced marketing manager can take the pressure off them, allowing them to focus on their main role, and improve the quality of the marketing activity too.
By outsourcing your marketing, you’re not just buying time, you’re investing in a higher standard of work that is focussed on your business objectives and growth. That equates to less work pressure, fewer late nights at your desk, and a better work/life balance.
Working with an experienced marketer like myself means you’re gaining a flexible partner to bounce ideas off, and who can produce top-tier results in a short amount of time. In summary, it’ll free you and your team up to focus on what you do best – building your business – and make you more likely to succeed.
Not sure you need to outsource?
Why not get a free audit to see how attractive your business is to your target customers at the moment?
Why one day per week works well for SMEs
Most SMEs struggle to get results from their marketing because it’s done in sporadic “bursts” rather than consistently. By committing to having a freelance marketing manager doing one dedicated day of intensive activity every week, you’ll ensure that your marketing never stops moving. This consistency is what builds a predictable pipeline.
Hiring an outsourced marketing manager with my level of experience on a full-time basis is prohibitively expensive for most SMEs. Working with me for just one day a week is more affordable. It means you get a senior level, experienced marketer who knows what they’re doing, can give strategic direction, and can turn quality work around quickly with the minimum of fuss.
It will also limit the time commitment you need to spend on marketing, as I’ll devise a plan, ask you to sign it off, then I’ll just get on with doing the work.
Frequently Asked Questions
Is this a marketing consultancy or an outsourced management role?
It’s both. I provide the high-level strategy you would expect from a marketing consultant, but unlike a pure consultant, I don’t stop at the advice. As your freelance marketing manager, I take full responsibility for the implementation and results, ensuring that the marketing plan is actually delivered.
What is the benefit of outsourced marketing for a B2B business?
Outsourcing your marketing allows you to access senior-level strategy and execution without the overhead of a full-time hire. It’s a pragmatic way for B2B businesses to ensure they get consistent, professional activity that drives lead generation and builds brand reputation without overreaching their budget.
How much do Herkess Marketing's services cost?
You can find all the details of my pricing here.
What sort of results could we expect from Herkess Marketing's services?
The results that I can help a B2B business can achieve will vary. It depends on wide range of factors including: how competitive your industry is, how sophisticated your brand is, how well-known your brand is among your target audience already, how much activity you pay for, and what objectives you want to prioritise. However, when you start working with me, some KPIs will be agreed so that you can see what progress is being made.
How much of an understanding of marketing does a business need to work with Herkess?
Herkess was established to help B2B businesses that want to grow. You absolutely don’t need to have much knowledge about marketing. You just need to have a good understanding of your business, industry, and your company’s short and long-term ambitions.
Do you tell us what marketing activity is needed or do we tell you?
Ideally, it should be somewhere between the two. Before Herkess starts working with a new client a free marketing audit will be done. This will give both parties some guidance on what the business’s marketing strengths and weaknesses are. We’ll then discuss what your priorities are and hatch a plan of action together.