My Experience
I’ve worked both in-house as a marketing manager, and agency-side as a PR consultant. I’ve helped a range of businesses to generate quality sales leads and punch above their weight.
I thrive on going into a business and learning about it, identifying what its ‘end-destination’ is, plotting a course to get there, then cracking on with the work that will ‘shift the needle’ and tracking the progress as the business gets closer to its goals.
It genuinely gives me such a buzz when I see the analytics and sales figures go in the right direction and the leadership and sales teams are energised by the results.
Flexible B2B marketing support
It’s very easy for businesses to ‘drift off course’, especially when they don’t have a full-time experienced marketing leader to keep them on track, but senior-level expertise doesn’t come cheap.
That’s why I’m the one-day-a-week marketing manager.
My name is Emma Radcliffe and I’m a self-confessed marketing nerd – with more than 24 years experience – and I get my kicks from helping businesses to grow.
By working with me one day a week, my clients get good ‘solid’ strategic advice and ongoing marketing activity done to a high standard, but it’s more accessible.
Emma Radcliffe is a remarkably talented marketing and communications specialist. She combines clever, resourceful thinking with outstanding communication skills and always, always delivers. Emma is also one of the most generous team players I’ve ever had the pleasure to work with.
Victoria Gifford
Head of Marketing, Lambert Smith Hampton
My background
I first started working in PR back when press releases were sent through the post, so quite a while ago! I worked with technical/industrial businesses and was surprised at how much I like learning about complex technology and communicating its benefits to other people – even if it was a sewage macerator pump!
I absolutely hate not knowing how to do something, so I purposely moved to a few different PR/marketing agencies to learn new PR and marketing skills – which is partly how I have such a broad skillset now – and work with different types of businesses.
Much as I enjoyed working in an agency, I like to know exactly what result my work is having (which is tough on large campaigns) so I went in-house to a law firm as their first ever marketing manager. That way I could see what the direct effect my work was having, and absolutely loved it.
Professional Credentials
I have 24+ years’ marketing and PR experience and have worked with more than 50 companies (B2B and B2C) over the years.
I am proud to be a Chartered marketer and have been for the last eight years. I have 17 marketing-related credentials (maybe more, I’ve lost track!).
I am also a CIM (Chartered Institute of Marketing) qualified AI marketer, and use it to help me achieve more with the time that my clients have paid for. I am a self-confessed marketing book nerd and have a library of them that I regularly refer to so I’m always at the top of my game.
I believe strongly in giving back, and I currently mentor aspiring marketers and have also mentored start-up businesses.
I spoke to the senior team and the fee earners doing the BD activity. Then I created a marketing strategy from scratch, communicating it to the whole team so that everyone was on the same page, and then set about communicating it to their potential customers. The feedback from the fee earners was that the difference was clear and immediate.
I’m very money-conscious, so I also enjoyed looking at the marketing budget and working out how to use it more wisely. I made huge savings which meant that the money could be better used on other things.
I’ve worked in a few small, medium, and large-sized businesses since, and always go through the same process, which has repeatedly been proven to work. This is why I set up Herkess Marketing, so I could help more businesses to be more effective with the marketing activity they do – and keep on getting a high five from salespeople/fee earners when I make their job easier.
The One-Day-A-Week Marketing Manager: Why it works
There are three good reasons why the ‘one-day-a-week marketing manager’ model works well for many businesses.
Zero management requirement
I don’t need babysitting. I’ll get under the skin of your organisation, learn about your objectives and challenges, and just get on with delivering activity that will start making a difference.
Senior Expertise
You get a Chartered Marketer with 24+ years of experience for a fraction of the cost of a full-time, senior hire.
High-Velocity Execution
Because I only have one day, we won’t waste time on long meetings. We’ll agree a set of priorities and I’ll just get on with delivering the work and update you on the progress.
If you like the idea of working with me, book a discovery call using the button below. Not sure if one-day-a-week marketing is for you? You can read more about the principles for success here.
Who I’ve Worked With
I have worked with a wide range of B2C and B2B brands. These have included large companies like Specsavers, easyJet, M&S, and Panasonic. Medium-sized organisations like Browne Jacobson LLP (law firm), ELAS (Employment Law Advisory Services), Duncan Sheard Glass (accountancy) and Lambert Smith Hampton.
I have also worked with lots of small businesses including: XpertRule (an AI SaaS business), Saturn Visual Solutions (an AV integrator), Dental Law Partnership (specialist solicitors), plus plenty of other B2B businesses of all shapes and sizes.
"Highly skilled in the business of PR and marketing, and has a talent for anticipating and satisfying client needs and delivering the sorts of results that keep them happy"