How attractive is your business?
Is your business not generating enough quality leads? Want to know if there’s something putting your ideal customers off?
Defining how attractive a business is to its potential customers and what its marketing strengths and weaknesses are is difficult but very important.
If you don’t know what’s working in your marketing and what’s not, you can’t fix it.
I offer a free 26-point, easy-to-understand, business attractiveness audit which will help you see where your business needs to improve its marketing the most.
Once you have clarity on how successful your marketing is, you’ll know if you need external help with it.
The Business Attractiveness Audit
I work with a lot of businesses that are run by busy people who’re focussed on maximising growth and problem-solving. They certainly don’t have the time to read through a glossary of marketing terms. So I avoid using jargon that only marketing experts would understand, and have developed a unique and easy to understand format for the audit.
Rather than talking about things like ‘brand’ and ‘performance marketing’ I talk about marketing in the context of dating and seeking out a new partner, as there are lots of similarities between the two.
Before I start working with a business, I need to know how attractive or ‘dateable’ they are to start with and where they need to improve. So, I use a 26-point structure, which is split into three sections. The audit then shows if and where any improvements are needed. When we start working together, I can use the audit to prioritise your marketing activity.
Sociability
Being introverted isn’t great in the dating world, nor in the business world.
Being unsociable means that you’re hiding yourself away, making it difficult for other people to find and make contact with you.
Sharpness
When you meet someone for the first time and realise that they’re ‘your sort of person’, it’s a great feeling. They understand your thinking, your motivations and want the same things as you do and you want to form a relationship with them.
When you’re marketing your company, you need to make it easy for potential clients to do the same. You need to make it clear who your company’s products/services are for, and what you have to offer. That communication needs to be ‘sharp’ or you risk the perfect potential client not realising that you’re perfect for them and metaphorically walking right past you.
Sexiness
Like someone who’s looking for love, a business should be as desirable as possible so they don’t put people off at first glance. They should look attractive and exude a great personality.
Your business needs to create a great first impression so that your ideal clients will immediately feel attracted to your business, consider you a potential partner, and want to get to know you better.
Sociability
Being introverted isn’t great in the dating world, nor in the business world.
Being unsociable means that you’re hiding yourself away, making it difficult for other people to find and make contact with you.
Sharpness
When you meet someone for the first time and realise that they’re ‘your sort of person’, it’s a great feeling. They understand your thinking, your motivations and want the same things as you do and you want to form a relationship with them.
When you’re marketing your company, you need to make it easy for potential clients to do the same. You need to make it clear who your company’s products/services are for, and what you have to offer. That communication needs to be ‘sharp’ or you risk the perfect potential client not realising that you’re perfect for them and metaphorically walking right past you.
Sexiness
Like someone who’s looking for love, a business should be as desirable as possible so they don’t put people off at first glance. They should look attractive and exude a great personality.
Your business needs to create a great first impression so that your ideal clients will immediately feel attracted to your business, consider you a potential partner, and want to get to know you better.
Sociability
Being introverted isn’t great in the dating world, nor in the business world.
Being unsociable means that you’re hiding yourself away, making it difficult for other people to find and make contact with you.
Sharpness
When you meet someone for the first time and realise that they’re ‘your sort of person’, it’s a great feeling. They understand your thinking, your motivations and want the same things as you do and you want to form a relationship with them.
When you’re marketing your company, you need to make it easy for potential clients to do the same. You need to make it clear who your company’s products/services are for, and what you have to offer. That communication needs to be ‘sharp’ or you risk the perfect potential client not realising that you’re perfect for them and metaphorically walking right past you.
Sexiness
Like someone who’s looking for love, a business should be as desirable as possible so they don’t put people off at first glance. They should look attractive and exude a great personality.
Your business needs to create a great first impression so that your ideal clients will immediately feel attracted to your business, consider you a potential partner, and want to get to know you better.
How does the audit work?
The Herkess marketing audit is based on what your target customer sees, so you don’t need to give me access to your Google Analytics or any of your other digital marketing tools – though those will be needed if we start to work together.
How to get your free business attractivess audit
If you’re interested to know how attractive your business is to your target audience, send me an email using the details on the contact page. Tell me the name of your company, your website URL, and your contact details so I can do the audit and then talk you through the results.