My marketing & PR experience

Saturn Visual Solutions

TECH - Audio Visual Consultancy

• I worked with Saturn Visual Solutions, an audio visual consultancy, to help them identify their competitive advantage, create alignment across their staff as to what that competitive advantage was and the specific wording to use when talking about it. 
• I worked with Saturn Visual Solutions, an audio visual consultancy, to help them identify their competitive advantage, create alignment across their staff as to what that competitive advantage was and the specific wording to use when talking about it. 
• I devised a series of marketing/PR campaigns (using a modest budget) to promote that competitive advantage. 
• I also helped them improve their brand, changing how it was applied to give it a new look and feel that would stand out (without actually changing their logo, brand colours etc.), and generally making the company look more modern and prestigious.

White paper example

Press coverage example

Mathys & Squire

LEGAL - IP Law Firm

• I worked with Mathys & Squire to help them clarify their competitive advantage, moving away from focussing on the heritage of the company, and more on the specific technical expertise that it could offer, and their success rates.
• I then helped to communicate these changes to the fee earners which aided their BD efforts. 
• I also helped them modernise their brand and create more practical, and interesting collateral.
• I created more original content for their website, and helped them reduce their event costs by introducing new best practice guidelines.
• I supported fee earners with their own BD activity, helping them to finesse it.
• I also used social media to help the firm generate leads.

XpertRule

TECH - AI Software Platform

• I worked with XpertRule as they wanted to adjust their brand and messaging to better reflect the software they offered, which had evolved over the years.
• I helped them to create a new look and feel, revised messaging, a new website, and collateral.

Lambert Smith Hampton

PROPERTY - Commercial Property Consultancy

• I worked with Lambert Smith Hampton to help them increase their profile in the North West of England and across the UK using PR, and improve their internal communication.
• I delivered a BD engagement/improvement project for fee-earners in the property management team to help them secure more high value work.
• I also developed an internal communications campaign to increase engagement for a company initiative, which increased participation by 700%. 
• I wrote the company’s award entries and delivered a 60% win rate and helped them to get shortlisted for 100% of the awards they entered.
• I was also involved in crisis communications PR. 

Press coverage example

Award win example

Daisy Group

TECH - Telecoms & Cyber security

• I worked with Daisy Group’s SME division devising profile-raising PR and marketing campaigns.
• I created a new suite of sales collateral to help SMEs understand internet speeds and VoIP technology. The ‘beginners guide to connectivity’ quickly became the most downloaded piece of content on the (very large) website as a result. 
• I increased press coverage for the whole PR team (four people) by 16%. I did this by working with the sales teams and company’s experts, and suggesting mutually beneficial partnerships with other organisations.
• I created the company’s most successful PR campaign ever (with a budget of less than £500), which resulted in more than 1200 additional website visits, and an AVE (advertising value equivalent) of £1.4m. 
• I also worked with the company on internal communications campaigns, and delivered exhibition/conference support. At one conference, I used a survey among delegates to generate 250+ sales leads and the material for a PR campaign for a budget of under £300. 

Press coverage example