B2B tech marketing consultant

Marketing that helps your tech business win better clients

As a B2B technology marketing consultant, I provide strategic leadership and hands-on delivery that helps ambitious tech services and SaaS businesses to scale. Operating as your one-day-a-week marketing manager, I’ll provide expert technology marketing services that drive growth without the overhead of a full-time hire.

In the tech sector, the pressure to stand out and generate quality leads while juggling limited resources is constant. To win in a crowded marketplace, your marketing needs to be more than just active, it needs to be clever and consistent.

I’ll help you build a more compelling proposition that differentiates your tech offering or service from the competition, making it easier to capture your audience’s attention, generate and convert leads.

With over 24 years’ experience, I turn work around quickly which means that you get high quality marketing activity delivered at pace and on an ongoing basis.

Why work with a tech marketing consultant?

There are four good reasons why tech businesses should consider working with me to improve their marketing.

Consistency: Marketing only delivers real results when it’s consistent. By working with a specialist B2B tech marketer like myself on an ongoing basis, one day a week, it means that your budget will stretch further and you’ll be able to do more activity for a longer period of time. This will allow you to move to and stay ‘front of mind’ for your target audience which will improve brand awareness and ultimately generate more leads.

Productivity: I have over 24 years of experience spanning both marketing and PR agency and in-house roles. My agency experience means I’m used to turning around high quality work quickly. My client-side experience means that I understand the importance of predictable lead generation, and delivering a steady stream of high-quality leads on a tight budget.

Tech experience: I’ve been an in-house marketer for an audio visual systems integrator, a B2B AI software company, and a telecoms and cyber security business. In agencies, I worked for hardware manufacturers, technical consultancies, and for a range of technical product manufacturers. All of that tech marketing experience means that I already know the most cost-effective ways to promote a wide range of tech businesses.

Comprehensive service: I have a broad skillset which means that you’ll get multiple services delivered as part of my service and my one-day-a-week model means that I’m affordable for most businesses.

Why not book a chat with me to find out more about the sort of marketing support I offer?

Marketing strategy

Effective marketing starts with understanding where you’re starting from, where you want to get to, then planning a route to get there.

If you’re not beginning the process with competitive advantage consultancy, I can do a free business attractiveness audit to get a good understanding of what your starting point is and what your strengths and weaknesses are. I’ll then learn about your target customer, do competitor research to see how others in your space are positioning themselves, what’s working, and where the gaps are. I’ll take a close look at your brand, your messaging, and your value proposition to make sure it’s clear, compelling, and aligned with what your audience actually needs and wants. Whether you’re a tech services provider or a growing SaaS company, this groundwork helps shape a strategy that’s commercially focused.

To turn insight into action, I use a range of planning frameworks to map out what your marketing activity should be and why. It’s a practical way to make sure everything I do is aligned with your goals and is measurable over time. I also use other tools to track performance, refine messaging, and keep your marketing focussed and agile.

Want to know more? Use the button below to book a discovery call or send an email to emma@herkessmarketing.com.

Search engine optimisation (SEO)

B2B tech SEO isn’t just about getting found, it’s about getting found by the right people.

I’ll start your SEO activity with an audit to understand how well optimised your site is and what’s been done so far. I’ll do some keyword research to find out exactly what your potential clients are searching for. From there, I’ll optimise your site’s copy and metadata for the right keywords and write new material where necessary. I will also look for ways to build your online authority by getting backlinks to your site. Together, this approach will help you rank for the terms that matter most.

I have extensive experience in PR and copywriting, so I know how to craft messaging that resonates, and is both search-friendly and human-friendly. That means your content won’t just rank well, it’ll be designed to help you convert leads too. Whether you’re a SaaS startup or a B2B tech services firm, SEO is a key part of your lead generation engine. I’ll make sure it’s working in sync with your wider marketing strategy, helping you attract, engage, and win the right kind of business.

Brand

Too often people think of brand as being just a logo and what colours you use on your website and collateral. Brand is what shapes people’s first impressions of your business and whether they choose to work with you.

When tech companies are focussed on lead generation, brand can often be treated like a lower priority, but brand can be a crucial factor in whether your website visitors feel like you’re the right fit for them and subsequently fill in your website’s lead form. I’ll help you refine your brand and build equity in it.

Think your brand is great? Why not get our business attractiveness audit to find out whether your business is creating a good first impression? 

Content Marketing

Great content marketing isn’t just about showing off what your tech can do, it’s about making sure your audience understands why it matters. Whether it’s a blog post, case study, whitepaper, or sales collateral, I write with your end customer in mind. That often means simplifying complex ideas and avoiding jargon, especially when your buyers aren’t as technically minded as your internal team. I can bridge that gap, turning technical detail into clear, engaging content that speaks directly to the people you want to reach.

I know how to shape messaging that’s both accurate and accessible. I’ll take the time to understand your audience—whether they’re decision-makers, users, or purchase influencers—and tailor content that answers their questions, solves their problems, and builds trust. From top-of-funnel awareness to sales enablement materials, I’ll make sure your content works hard across the buyer’s journey, helping you generate leads and move prospects to becoming clients.

PR

PR isn’t just about getting other people to talk about your tech company, it’s about shaping how your brand is seen and perceived. I’ll focus on targeted profile raising and reputation building that supports your wider business goals.

Whether you’re launching a new product or service, entering a new market, or simply want to be more visible to the right audience, I’ll work with you to craft stories that resonate. From media outreach and thought leadership to generating high-quality backlinks that support your SEO, PR is a powerful tool for building credibility and driving traffic. It’s also great for driving up brand/website visibility in AI LLM chatbots (e.g. ChatGPT, Copilot, Gemini)

My approach to PR goes beyond media relations. I offer award entry writing to help you gain recognition. I have plenty of experience in crisis communications so I can help you protect your reputation when things get tough. I can also undertake internal communications activity keep your staff informed and aligned.

Social Media

Social media is a powerful tool for B2B tech companies. It’s not just for visibility and lead generation, it’s also about building relationships and conveying the value of what you offer and developing your brand voice.

I can help you develop a clear, focused strategy that aligns with your wider marketing goals, whether you’re looking to grow your LinkedIn presence, support a product launch, or share thought leadership content. I can also create engaging, audience-friendly posts that simplify complex ideas and spark conversation.